LPLAUNDRY

Short-Let Market Report

Within 250 m of

Flora BuildingShoreditch, Hackney

11-13 Long Street, E2 8HJ · nearest station Hoxton (226 m) · data as of 19 Jun 2026

88
active short-letsreviewed in the last 12 months
76%
are entire homes67 homes, 21 private rooms
£199
median nightly pricefrom 73 listed prices
64
nights booked a yearmedian, estimated
£14,000
yearly revenue per listingmedian, estimated
32%
run by large operatorshosts with 10+ London listings
Bedroom mix
  • 1 bed 66%
  • 2 bed 27%
  • 3 bed 5%
  • 4+ bed 2%

Average 1.4 bedrooms — roughly 1.4 linen sets per changeover.

Guest reviews per month (proxy for stays)
0 20 40 60 80 100 120 Jun Jul Aug Sep Oct Nov Dec Jan 53 Feb Mar Apr May 113

Jun 2025 – May 2026. Busiest: May 2026; quietest: January 2026.

What it means for linen

~50 changeovers a week within 250 m

Every checkout is a bed to strip and a set to replace. Around Flora Building that adds up to an estimated 2,615 changeovers a year — about 72 sets of bed linen a week.

2,615
changeovers a year, est.
~72
linen sets a week, est.

Nearby buildings on the EC2A round

BuildingStreetDistanceShort-lets within 250 m
Cassia BuildingGorsuch Place60 m77
Central HoxtonKingsland Road90 m80
Sainsbury's LocalKingsland Road100 m72
Fairmule HouseWaterson Street110 m104
Rosewood BuildingCremer Street120 m70
LPLAUNDRY

Flora Building · 19 Jun 2026

What guests say about linen nearby

27 of 989 guest reviews here in the last 12 months mention sheets, towels or linen; about 6 of those point to a problem.

“The bed and pillow were incredible comfortable.”Airbnb guest near Flora Building · March 2026
“The apartment is clean, spacious, and well-equipped, including bed linens and towels.”Airbnb guest near Flora Building · December 2025
“The low review is mainly due to the bad communication about missing towels.”Airbnb guest near Flora Building · April 2026

Reviews of local short-lets, not of LPLaundry. Names removed.

How LPLaundry keeps short-let linen moving

Airbnb laundry near Flora Building

Linen hire and changeover laundry, collected and delivered 7 days on the EC2A round. No minimum order.

Sources and method. Short-let figures: ,[object Object],, London snapshot 19 Jun 2026, licensed ,[object Object],. Active means at least one review in the previous 12 months. Building name, address and nearest station: © ,[object Object],, licensed ,[object Object],. All figures describe listings within 250 m of the building. They say nothing about any flat in Flora Building itself. Medians are shown only when at least 10 listings report the value. Prices above £2000 a night are excluded as outliers. The 90-night limit on short lets in Greater London is the ,[object Object],, not our interpretation of it. Rebuilt each time Inside Airbnb publishes a new London snapshot, about every three months. Short-let research, figures and method: Hassam Rafkey, Short-Let Research & Data Consultant and independent consultant to LPLaundry (15 years in Airbnb and short-let research). LPLaundry is a trading name of HHFA Group Services Limited, registered in England and Wales, company number 16234834. Registered office: 1B Chantry Place, Harrow HA3 6NY. Spotted a figure that looks wrong? ,[object Object], and we will check it against the source and correct it.

This report is free to share and reuse under the Open Database License (ODbL). Please credit lplaundry.com, Inside Airbnb and OpenStreetMap contributors.