Quadrant 4Soho, Westminster

12 Sherwood Street, W1F 7BR · nearest station Piccadilly Circus (172 m) · data as of 19 Jun 2026

135: active short-letsreviewed in the last 12 months
93%: are entire homes125 homes, 10 private rooms
£330: median nightly pricefrom 121 listed prices
83: nights booked a yearmedian, estimated
£29,600: yearly revenue per listingmedian, estimated
67%: run by large operatorshosts with 10+ London listings

Bedroom mix

1 bed 64%
2 bed 26%
3 bed 10%
4+ bed 0%

Average 1.5 bedrooms — roughly 1.5 linen sets per changeover.

Guest reviews per month (proxy for stays)

Jun 2025 – May 2026. Busiest: May 2026; quietest: August 2025.

What it means for linen

~85 changeovers a week within 250 m

Every checkout is a bed to strip and a set to replace. Around Quadrant 4 that adds up to an estimated 4,401 changeovers a year — about 125 sets of bed linen a week.

4,401: changeovers a year, est.
~125: linen sets a week, est.

Nearby buildings on the W1D round

Building	Street	Distance	Short-lets within 250 m
Ham Yard Hotel	Ham Yard	60 m	137
Hotel Café Royal	—	110 m	68
St James's Residences	—	130 m	209
Zedwell Capsule Hotel	Great Windmill Street	140 m	124
Zedwell Piccadilly Circus	—	170 m	127

LPLAUNDRY

Quadrant 4 · 19 Jun 2026

What guests say about linen nearby

55 of 2,069 guest reviews here in the last 12 months mention sheets, towels or linen; about 10 of those point to a problem.

“Bin bags, washing up liquid, kitchen roll and towels were provided.”Airbnb guest near Quadrant 4 · April 2026

“The apartment was spotlessly clean, very comfortable beds and linen, and was extremely spacious for our family of 5.”Airbnb guest near Quadrant 4 · March 2026

“(2) Amenities - the towels were quite old and rough; one of the pan was completely scratched up and was unusable.”Airbnb guest near Quadrant 4 · May 2026

Reviews of local short-lets, not of LPLaundry. Names removed.

How LPLaundry keeps short-let linen moving

67% of lets here are run by operatorsRun more than one flat near Quadrant 4? They go on one account — one invoice, one collection round across Westminster, one person to call.
Piccadilly Circus is 172 m away — short stays, back to backCheckout at 10, check-in at 3, most days of the week. The clean set is in the flat before the guest has left.
May is the busy month hereReviews around Quadrant 4 peak in May and bottom out in August. We raise your spare sets before the run-up, so the week you are fullest is not the week you run out.
Grey linen in guest photosWashed at our own Wembley plant, 7.3 miles from Quadrant 4 — the W1D round collects from Sherwood Street and the 8 named buildings around it — not in a domestic machine, and bagged by set ready to use.

Airbnb laundry near Quadrant 4

Linen hire and changeover laundry, collected and delivered 7 days on the W1D round. No minimum order.

020 4621 9097 lplaundry.com · get a quote online

Sources and method. Short-let figures: ,[object Object],, London snapshot 19 Jun 2026, licensed ,[object Object],. Active means at least one review in the previous 12 months. Building name, address and nearest station: © ,[object Object],, licensed ,[object Object],. All figures describe listings within 250 m of the building. They say nothing about any flat in Quadrant 4 itself. Medians are shown only when at least 10 listings report the value. Prices above £2000 a night are excluded as outliers. The 90-night limit on short lets in Greater London is the ,[object Object],, not our interpretation of it. Rebuilt each time Inside Airbnb publishes a new London snapshot, about every three months. Short-let research, figures and method: Hassam Rafkey, Short-Let Research & Data Consultant and independent consultant to LPLaundry (15 years in Airbnb and short-let research). LPLaundry is a trading name of HHFA Group Services Limited, registered in England and Wales, company number 16234834. Registered office: 1B Chantry Place, Harrow HA3 6NY. Spotted a figure that looks wrong? ,[object Object], and we will check it against the source and correct it.

This report is free to share and reuse under the Open Database License (ODbL). Please credit lplaundry.com, Inside Airbnb and OpenStreetMap contributors.