Soho LoftsSoho, Westminster

10 Richmond Mews · nearest station Piccadilly Circus (430 m) · data as of 19 Jun 2026

295: active short-letsreviewed in the last 12 months
91%: are entire homes267 homes, 28 private rooms
£317: median nightly pricefrom 271 listed prices
92: nights booked a yearmedian, estimated
£27,600: yearly revenue per listingmedian, estimated
55%: run by large operatorshosts with 10+ London listings

Bedroom mix

1 bed 74%
2 bed 20%
3 bed 5%
4+ bed 0%

Average 1.3 bedrooms — roughly 1.3 linen sets per changeover.

Guest reviews per month (proxy for stays)

Jun 2025 – May 2026. Busiest: May 2026; quietest: August 2025.

What it means for linen

~212 changeovers a week within 250 m

Every checkout is a bed to strip and a set to replace. Around Soho Lofts that adds up to an estimated 11,043 changeovers a year — about 280 sets of bed linen a week.

11,043: changeovers a year, est.
~280: linen sets a week, est.

Nearby buildings on the W1D round

Building	Street	Distance	Short-lets within 250 m
The Soho Hotel	Richmond Mews	50 m	287
Dean Street Townhouse	Dean Street	60 m	271
Pathe Building	—	70 m	274
12 Bourchier Street	Bourchier Street	80 m	291
Clarion House	Saint Anne's Court	80 m	275

LPLAUNDRY

Soho Lofts · 19 Jun 2026

What guests say about linen nearby

124 of 4,948 guest reviews here in the last 12 months mention sheets, towels or linen; about 22 of those point to a problem.

“Apartment was well cleaned & linens also clean.”Airbnb guest near Soho Lofts · July 2025

“Basically consist of quite a small hallway with some hooks for luggage, towels and jackets.”Airbnb guest near Soho Lofts · July 2025

“Only other thing we noticed was only one set of towels provided and no wash cloths.”Airbnb guest near Soho Lofts · June 2025

Reviews of local short-lets, not of LPLaundry. Names removed.

How LPLaundry keeps short-let linen moving

55% of lets here are run by operatorsRun more than one flat near Soho Lofts? They go on one account — one invoice, one collection round across Westminster, one person to call.
295 short lets on these streetsWe are on Richmond Mews 7 days a week on the W1D round — one more flat is a stop, not a journey, which is why there is no minimum order.
May is the busy month hereReviews around Soho Lofts peak in May and bottom out in August. We raise your spare sets before the run-up, so the week you are fullest is not the week you run out.
Grey linen in guest photosWashed at our own Wembley plant, 7.3 miles from Soho Lofts — the W1D round collects from Richmond Mews and the 8 named buildings around it — not in a domestic machine, and bagged by set ready to use.

Airbnb laundry near Soho Lofts

Linen hire and changeover laundry, collected and delivered 7 days on the W1D round. No minimum order.

020 4621 9097 lplaundry.com · get a quote online

Sources and method. Short-let figures: ,[object Object],, London snapshot 19 Jun 2026, licensed ,[object Object],. Active means at least one review in the previous 12 months. Building name, address and nearest station: © ,[object Object],, licensed ,[object Object],. All figures describe listings within 250 m of the building. They say nothing about any flat in Soho Lofts itself. Medians are shown only when at least 10 listings report the value. Prices above £2000 a night are excluded as outliers. The 90-night limit on short lets in Greater London is the ,[object Object],, not our interpretation of it. Rebuilt each time Inside Airbnb publishes a new London snapshot, about every three months. Short-let research, figures and method: Hassam Rafkey, Short-Let Research & Data Consultant and independent consultant to LPLaundry (15 years in Airbnb and short-let research). LPLaundry is a trading name of HHFA Group Services Limited, registered in England and Wales, company number 16234834. Registered office: 1B Chantry Place, Harrow HA3 6NY. Spotted a figure that looks wrong? ,[object Object], and we will check it against the source and correct it.

This report is free to share and reuse under the Open Database License (ODbL). Please credit lplaundry.com, Inside Airbnb and OpenStreetMap contributors.