i-optixSomers Town, Camden

96 Drummond Street · nearest station Euston (196 m) · data as of 19 Jun 2026

106: active short-letsreviewed in the last 12 months
38%: are entire homes40 homes, 62 private rooms
£95: median nightly pricefrom 104 listed prices
124: nights booked a yearmedian, estimated
£14,900: yearly revenue per listingmedian, estimated
65%: run by large operatorshosts with 10+ London listings

Bedroom mix

1 bed 77%
2 bed 10%
3 bed 8%
4+ bed 5%

Average 1.5 bedrooms — roughly 1.5 linen sets per changeover.

Guest reviews per month (proxy for stays)

Jun 2025 – May 2026. Busiest: May 2026; quietest: June 2025.

What it means for linen

~93 changeovers a week within 250 m

Every checkout is a bed to strip and a set to replace. Around i-optix that adds up to an estimated 4,812 changeovers a year — about 136 sets of bed linen a week.

4,812: changeovers a year, est.
~136: linen sets a week, est.

Nearby buildings on the NW1 round

Building	Street	Distance	Short-lets within 250 m
Cobourg Street Substation / TfL Euston Offices	Euston Street	50 m	104
The Wesley	Euston Street	90 m	103
Philip Pank Partnership	Euston Street	100 m	111
Euston Square Hotel	North Gower Street	170 m	100
Schafer House	Drummond Street	290 m	92

LPLAUNDRY

i-optix · 19 Jun 2026

What guests say about linen nearby

45 of 1,852 guest reviews here in the last 12 months mention sheets, towels or linen; about 12 of those point to a problem.

“The apartment was clean and warm, linens and towels were freshly laundered.”Airbnb guest near i-optix · March 2026

“Linen was clean and WiFi connectivity was good.”Airbnb guest near i-optix · February 2026

“It's a fair price everything considered, but there were some hairs, stains and holes on the towels and sheets provided.”Airbnb guest near i-optix · June 2025

Reviews of local short-lets, not of LPLaundry. Names removed.

How LPLaundry keeps short-let linen moving

65% of lets here are run by operatorsRun more than one flat near i-optix? They go on one account — one invoice, one collection round across Camden, one person to call.
Euston is 196 m away — short stays, back to backCheckout at 10, check-in at 3, most days of the week. The clean set is in the flat before the guest has left.
May is the busy month hereReviews around i-optix peak in May and bottom out in June. We raise your spare sets before the run-up, so the week you are fullest is not the week you run out.
Grey linen in guest photosWashed at our own Wembley plant, 6.8 miles from i-optix — the NW1 round collects from Drummond Street and the 8 named buildings around it — not in a domestic machine, and bagged by set ready to use.

Airbnb laundry near i-optix

Linen hire and changeover laundry, collected and delivered 7 days on the NW1 round. No minimum order.

020 4621 9097 lplaundry.com · get a quote online

Sources and method. Short-let figures: ,[object Object],, London snapshot 19 Jun 2026, licensed ,[object Object],. Active means at least one review in the previous 12 months. Building name, address and nearest station: © ,[object Object],, licensed ,[object Object],. All figures describe listings within 250 m of the building. They say nothing about any flat in i-optix itself. Medians are shown only when at least 10 listings report the value. Prices above £2000 a night are excluded as outliers. The 90-night limit on short lets in Greater London is the ,[object Object],, not our interpretation of it. Rebuilt each time Inside Airbnb publishes a new London snapshot, about every three months. Short-let research, figures and method: Hassam Rafkey, Short-Let Research & Data Consultant and independent consultant to LPLaundry (15 years in Airbnb and short-let research). LPLaundry is a trading name of HHFA Group Services Limited, registered in England and Wales, company number 16234834. Registered office: 1B Chantry Place, Harrow HA3 6NY. Spotted a figure that looks wrong? ,[object Object], and we will check it against the source and correct it.

This report is free to share and reuse under the Open Database License (ODbL). Please credit lplaundry.com, Inside Airbnb and OpenStreetMap contributors.