Cafe Linen In White City Before You Open

Yes — White City sits on the W12 round, 7 days, 4.3 miles from our Wembley plant.

• Shared with Shepherds Bush, Notting Hill and North Kensington — the same vehicle covers them, which is why a counter here can be added without moving anyone else.
• The driver knows the streets around Shepherd's Bush Market, White City and Wood Lane — route knowledge is most of what separates a kept window from a missed one.
• A missed morning window here is recoverable the same day, because of that distance.

No long-term tie-in and no exit fee.

• Terms flex with seasonal demand — you are not held to a peak figure through a quiet quarter.
• Nothing needs you to be out of your current contract first — we will count your week while you are still under someone else.
• Stock arrives before the old supplier is stood down — the two overlap by design.

No minimum, on any line. A one-site independent is the normal shape of a cafe account.

• Small sites go on the same W12 round — the journey is already happening; you are a stop on it.
• 87 cafes around W12 are already on it — the vehicle is sized for this kind of work rather than adapted to it.
• Volume changes are expected — the account flexes rather than holding you to a floor.

Both, and mixed accounts are normal. Plenty of White City accounts run half and half.

• Hire — we own the stock, replace it as it wears and keep the par count topped up.
• Wash-only — the same garments that left White City, tracked, never swapped into a pool.
• Plenty of cafes do both — hired glass cloths and tea towels, own-branded aprons on wash-only.

Tell your account manager and a missed morning window here is recoverable the same day.

• If it happens twice, the par count is wrong — and resetting it is our job, not a favour.
• Most White City cafes are not short of linen overall — the weekly total is fine; the weekend distribution is not.
• Seasonal swings are planned in — rather than handled as emergencies.

No. Kitchen cloths and table linen go on the same W12 collection and the same invoice.

• No second supplier and no second delivery day — the round does not change when the kitchen opens.
• Chef whites, oven cloths and table linen — priced per item on the account you already have.
• 151 restaurants around W12 are on this round too — we are not learning kitchen work on your account.

That is the point of putting White City on the W12 round rather than a separate trip. Cafes open earlier than almost anything else we serve.

• The time is agreed when the account opens — not left to whenever the van happens to reach White City.
• Timed around Shepherd's Bush Market so the van is not arriving into the worst of it.
• If a drop is missed, a missed morning window here is recoverable the same day.

Because cafe soil is chemically different from kitchen soil. Run on the wrong programme they accumulate rather than lift.

• Cafe cloths and aprons run on their own classification — not as the tail end of a kitchen load.
• Milk protein needs the right temperature, not just a hotter one — overheating fixes the stain instead of lifting it.
• Grey whites are usually a wash problem, not an age problem — if stock is replaced every few months, the cycle is wrong.