Cafe Linen In Soho Before You Open

Yes — Soho sits on the W1D round, 7 days, 7.3 miles from our Wembley plant.

• Shared with Fitzrovia, Covent Garden and Bloomsbury — the same vehicle covers them, which is why a counter here can be added without moving anyone else.
• The driver knows the streets around Westminster — route knowledge is most of what separates a kept window from a missed one.
• A missed morning window here is recoverable the same day, because Soho is only 7.3 miles out.

No minimum, on any line. A one-site independent is the normal shape of a cafe account.

• Small sites go on the same W1D round — which is why size barely moves the per-item price.
• 98 cafes around W1D are already on it — which is why the timings suit opening rather than check-out.
• Volume changes are expected — a quiet January in Soho and a busy July are the same account.

Both, and mixed accounts are normal. Plenty of Soho accounts run half and half.

• Hire — stock, replacement and par management are ours; you never reorder.
• Wash-only — item for item, never substituted.
• Plenty of cafes do both — hire what nobody sees, keep your own name on what the customer does.

Tell your account manager and a missed morning window here is recoverable the same day.

• If it happens twice, the par count is wrong — a second shortage is a counting error, and we correct it.
• Most Soho cafes are not short of linen overall — they are short of it on two predictable days, which is a counting problem rather than a volume one.
• Seasonal swings are planned in — rather than handled as emergencies.

No. Kitchen cloths and table linen go on the same W1D collection and the same invoice.

• No second supplier and no second delivery day — one account covers both sides of the counter.
• Chef whites, oven cloths and table linen — all available on the same account, hire or wash-only.
• 204 restaurants around W1D are on this round too — so the food side is not an afterthought here.

That is the point of putting Soho on the W1D round rather than a separate trip. Cafes open earlier than almost anything else we serve.

• The time is agreed when the account opens — not left to whenever the van happens to reach Soho.
• Timed around Westminster so the van is not arriving into the worst of it.
• If a drop is missed, a missed morning window here is recoverable the same day.

Because cafe soil is chemically different from kitchen soil. Run on the wrong programme they accumulate rather than lift.

• Cafe cloths and aprons run on their own classification — not as the tail end of a kitchen load.
• Milk protein needs the right temperature, not just a hotter one — past a point, heat bonds the protein to the cloth.
• Grey whites are usually a wash problem, not an age problem — a Soho cafe buying aprons three times a year is paying for a bad cycle, not for wear.

No long-term tie-in and no exit fee.

• Terms flex with seasonal demand — you are not held to a peak figure through a quiet quarter.
• Nothing needs you to be out of your current contract first — the count and the quote commit you to nothing.
• Stock arrives before the old supplier is stood down — so there is never a morning in Soho with nothing clean.